What is Collab University?
THE SCHOOL OF SOCIAL MEDIA
The course you’ve been waiting for—take control of social media (Instagram), create content that resonates with your customers, and unlock growth you didn’t know was possible. You’ll wonder how you ever ran your business without it.
enroll now- SELF PACED
enroll now-1:1 Coaching
Sound Familiar?
I can’t tell you how many business owners have come to me saying things like:
“I know I need to be on INSTAGRAM, but I have no idea where to start.”
“It feels like no matter what I post, it’s not good enough.”
“Everyone else seems to have this figured out, what’s wrong with me?”
What If Social Media Could Change Your Life?
What if social media didn’t feel like a chore?
What if it became an exciting part of your business that opened doors to new opportunities, partnerships, and customers?
But you’re too stuck in your head to let it.
- Waking up on a Monday, posting without overthinking, and actually enjoying your morning coffee—not doom scrolling.
- Knowing exactly what to say to your audience and feeling damn confident about how you show up.
- Seeing real results—like more DMs, more sales, and more connections—without spending hours chained to your phone.
Let’s Make It Happen
Here’s What We’re Building Together
✅ Highlights your expertise.
✅ Builds genuine connections with your audience.
✅ Brings your brand’s vision to life in a way that feels authentic and aligned.
This is what Collab University is all about. A strategy (yes, your strategy) that:
This course will teach you how to make social media the easiest—and dare I say, most fun—part of running your business.
Because I get it—I’ve been where you are. Stuck, overwhelmed, and ready to quit social media entirely. But once I stopped caring about what other people think and started focusing on my people, everything changed.
- Stop spiraling into overthinking. (You’re not going to ruin your business with one post, I promise.)
- Ditch the pressure to be perfect. (Spoiler alert: Perfect isn’t relatable anyway.)
- Show up with confidence. (Because the people who need you? They’re already out there waiting—you just have to reach them.)
Why Collab University Works
What You’ll Learn Inside
- Writing captions that don’t make you cringe (and actually get people to buy).
- Creating Reels without feeling like a total idiot.
- Planning content that doesn’t overwhelm you.
- Actually liking social media for once (yes, it’s possible).
This course will teach you how to make social media the easiest—and dare I say, most fun—part of running your business.
MODULE 1
→ Nail down exactly what you offer and why people need it.
→ Write a mission statement that doesn’t make you cringe.
→ Find your unique voice so your content sounds like the real you.
→ Understand your audience so well, you’ll know what they’re thinking before they do.
→ Stop talking to the wrong people (a.k.a. your mom) and start connecting with the ones who matter.
BUILD YOUR FOUNDATION
MODULE 2
→ Define content themes that highlight your expertise and keep your audience hooked.
→ Brainstorm endless ideas your audience will actually care about.
→ Map out your month with a content calendar you’ll stick to.
→ Create a realistic posting plan that fits your life (no burnout here!).
PLAN IT LIKE YOU MEAN IT
MODULE 3
→ Set up an Instagram that works for your business and grabs attention.
→ Make your bio do the heavy lifting (hello, clarity + conversions).
→ Design a grid that’s aesthetic and strategic without hours of effort.
→ Write captions that feel natural, grab attention, and actually get read.
→ Master hashtags, hooks, and keywords so your posts get seen by the right people.
SOCIAL MEDIA 101
MODULE 4
→ Plan and film Reels that work for your brand (and don’t take forever).
→ Use trends without the cringe—stay relatable, not ridiculous.
→ Build trust with Stories that your audience loves to engage with.
→ Create scroll-stopping posts and carousels that educate, entertain, and convert.
→ Schedule content like a pro and free up your time.
→ Turn your audience into customers with authentic, meaningful engagement.
→Learn Instagram analytics without the overwhelm—know what’s working and why.
SOCIAL MEDIA 201
MODULE 5
→ Say goodbye to self-doubt and perfectionism for good.
→ Ditch the overthinking and take action with confidence.
→ Show up as the badass business owner you are—your audience is waiting.
GET OUT OF YOUR HEAD
Option 1: Self-Paced Course
How Do You Want to Learn?
For the “just show me what to do and let me run with it” type. Work through the course on your own time, at your own pace.
Option 2: Group Coaching Track
Need some extra guidance and accountability? Join the 5 week group coaching track to get:
-Five weekly live calls with me, Katie.
-Feedback on your ideas, content and course notes in real time
-A community of talented, ambitious business owners, just like you, running incredible businesses and ready to master social media to take things to the next level.
Group Coaching Track: Enrollment closes on 1/27, so be sure to sign up before then! As soon as you join, you’ll get immediate access to the Modules. Our weekly coaching calls kick off on 1/31 and will happen every Friday at 10 AM on 2/7, 2/14, 2/21, and 2/28.
enroll
$1,497
1:1 COACHING TRACK
ENROLL
$497
SELF PACED TRACK
What’s It Gonna Cost You?
the investment
What you get in return:
-Confidence to show up.
-Tools to connect with your audience.
-Freedom to stop stressing over social media.
